Retail Branding Session

 Illume Room
Retail Session 

{414 George St. Peterborough, Ontario}


Knowing Emma before doing her session, I knew her Instagram feed and feel of the store she was creating.
Because of this we did her session very simple, focus being on the white walls and style of her merchandise. 








 The focus of Illume Room is Laser Teeth Whitening & Spray Tanning.

With a section for small entrepreneurial companies she loves to support. 






What you'll find at her store is Earrings, Bags, Linen, Whicker Bags, Hats etc... all uniquely made and selected.

You'll also find everything from top to bottom of this store has been renovated by herself and her husband - so there's been

a lot of love, heart and soul put into this space!  




Getting to meet and photograph fellow entrepreneur's is becoming one of my favourite things! 

I'm so excited for this space to open up Downtown Peterborough, and you should all really check this place 

out when the doors open sometime in May 2019!


If you would like to follow along on her journey check out her Instagram 







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©Images by ERIN CAITLIN Photography 2019